Understand what the density report measures
Word density compares how often a word appears with the amount of text analyzed. It is useful when a draft repeatedly uses the same term, especially after several people have edited it. A product description might mention its category naturally, while a landing page might repeat a location in almost every sentence. The table lets you notice those patterns without rereading every line.
Interpret each percentage together with its count and the length of the input. A word appearing twice in a short paragraph can have a larger percentage than the same word appearing ten times in a long guide. Neither number establishes a recommended target. The report describes the supplied text and gives you evidence for an editorial decision.
Choose the portion of content to review
Use pasted text when you want to examine a particular article, section or product description. Website mode fetches readable material from a public page, which may also contain menu labels, repeated cards and footer information. Those elements can make a brand name or navigation term appear frequently even when the main article uses it sparingly. Compare the source you intended to measure with the material actually retrieved.
If you only need the editorial body, paste that body directly rather than treating the whole-page count as an article count. Save a copy of the draft before revising it so a later comparison uses the same scope. Changing the scope and the wording at once makes before-and-after density figures harder to interpret.
Use frequency to improve a draft naturally
Read the sentences around a frequently occurring term before replacing it. Repetition may be necessary in instructions that refer to a specific setting, but unnecessary when several sentences make the same point. Remove redundant explanations first, then consider a clearer sentence structure or a precise alternative word. Replacing every repeated noun with a different synonym can make a technical guide harder to follow.
Keep the vocabulary a reader needs to complete the task. After editing, run the same selected text again and compare the count alongside the actual sentences. For example, a support article should still name the button people must click even if that label appears several times. The goal is readable, useful copy with deliberate repetition where it helps comprehension.
Avoid treating a percentage as a ranking score
Density output does not reveal search demand, competitor performance or a search engine's assessment of the page. A report from one fetched URL also cannot describe the wording across an entire website. Use it as one part of a content review that checks accuracy, organization and whether the page answers its intended question. For fetched pages, automated access restrictions or JavaScript rendering can limit the available text.
In that situation, review a pasted version rather than assuming a low count means the page has little content. Keyword Extractor is available when you want a list of recurring words and phrases, while Word Counter focuses on overall length. Each tool measures a different aspect of the input, and their results should be read within that scope.