iOS acquisition

Acquire quality iOS users with transparent attribution.

Build an iOS campaign with controlled spend, publisher attribution and signed MMP postbacks.

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iOS URL validation

CPI and action goals

MMP attribution

Unique publisher links

Conversion review

Budget protection

Define success

Choose install, lead or action and set a sustainable bid.

Connect attribution

Configure your MMP click URL and callback for campaign and publisher mapping.

Review performance

Monitor clicks, conversions, fraud decisions and remaining budget.

Build an iOS acquisition brief that your measurement setup can support

Start with the iOS experience you want to promote

An iOS campaign should explain the product and the action being requested from the visitor before traffic is distributed. Confirm the intended app destination and describe whether success means an install or another supported event. A broad promise about growth is not enough for a publisher choosing where to place a link. Identify the audience, supported geography and the relevant user journey in a focused brief.

Review the destination on a suitable device so a visitor is not sent to an unrelated product page or an unavailable route. Keep the promotion aligned with the app's actual experience. ADJODO's iOS campaign workflow organizes the campaign and publisher relationship, while the advertiser remains responsible for the app, its offer and the measurement requirements that accompany the selected objective.

Make attribution assumptions explicit before the test

If an external measurement partner is involved, confirm the integration details for this application and campaign rather than borrowing a template from another product. The click URL, callback mapping and event identity need to agree about the journey being measured. Preserve the ADJODO click identifier where the configured integration requires it, and review the signed callback setup through the account's integration workflow.

Device and privacy conditions can affect what information is available, so do not promise a particular identifier or observation without checking the actual setup. Complete a controlled test and retain the request and event references needed for troubleshooting. A link that opens the store is only one step; it does not establish that the later event will be attributed and reviewed as the campaign expects.

Set practical distribution and spend boundaries

Choose a budget, daily limits and publisher access plan that match the approved campaign configuration. An initial test should be large enough to observe the supported journey but controlled enough to investigate issues before they affect a wider distribution. Tell publishers which traffic is eligible, what the promotion may say and which action is reviewed. Avoid combining several different outcomes into one vague iOS campaign description.

A signup event and an install event can require different explanations and evidence. Keep the creative materials consistent with the app destination, especially when a screenshot or headline could imply an offer the app does not provide. Record the initial campaign settings so later report changes can be compared with a known distribution plan rather than a shifting collection of assumptions.

Read the campaign report alongside the integration record

Review results by the campaign and period actually tested. Compare traffic sources, accepted events and any integration failures before deciding whether a promotion needs more budget. A discrepancy between two reports can arise from different event definitions or periods, so establish that the records describe the same journey. If callbacks fail, preserve the error evidence and work through the relevant support or integration process rather than repeatedly resubmitting unrelated changes.

Keep the app's ongoing engagement assessment separate from the billable outcome selected for the campaign. This page supports an iOS acquisition workflow with declared boundaries; it does not guarantee downloads, retention or a specific result under every device condition. A careful review makes the next adjustment based on evidence that belongs to this particular app campaign.