ADJODO practical guide
CPI, CPC and CPA advertising, explained clearly.
Performance advertising charges for a measurable result instead of relying only on exposure. This guide explains what each core model measures, what tracking must prove, and how to choose the right setup.
Reviewed by the ADJODO platform team · Updated September 21, 2026
The three core performance models
Cost per install
- Billable result
- An attributed application install
- Best suited to
- Android or iOS user acquisition where the install is the primary measurable result.
- Tracking requirement
- A click ID must survive the journey from the publisher link to the install attribution or MMP postback.
- Current ADJODO minimum
- $0.08 per approved install
Cost per click
- Billable result
- A valid tracked click
- Best suited to
- Driving measurable visits to a website, application page or campaign landing page.
- Tracking requirement
- ADJODO records the click before redirecting the visitor and applies traffic-quality checks.
- Current ADJODO minimum
- $0.08 per valid click
Cost per action
- Billable result
- A defined action such as registration, purchase or subscription
- Best suited to
- Campaigns where the advertiser can reliably report a deeper conversion event.
- Tracking requirement
- The advertiser or attribution provider returns the configured event with the original click ID.
- Current ADJODO minimum
- $0.30 per approved action
Minimum rates are platform eligibility floors shown in the campaign builder and may be revised. Actual bids, delivery and publisher terms depend on campaign configuration and approval.
Decision framework
Choose the event you can prove.
Start with the business outcome: visit, install or a deeper action.
Confirm that your destination and attribution provider can report that event.
Define the exact event name before publishers receive traffic.
Set GEO, device, traffic type, schedule, bid and total budget.
Run a tracking test before requesting campaign approval.
Frequently asked questions
Which campaign model should a new advertiser choose?
Choose the event closest to your business goal that you can verify reliably. Use CPC for valid visits, CPI for attributable installs and CPA for a clearly defined post-install or web action.
Is a click automatically counted as an install or action?
No. A click is only the start of attribution. CPI and CPA require the correct downstream event to be reported and matched to that click.
Why can a conversion remain under review?
A conversion may be checked for duplicate identifiers, attribution accuracy, timing, traffic quality, campaign eligibility and the required billable event before financial settlement.
Can an advertiser use an external tracking provider?
Yes. ADJODO supports platform tracking and integrations such as AppsFlyer or Adjust. External tracking must preserve a click identifier and send an accepted event through the configured callback or postback.
Do minimum bids guarantee campaign volume?
No. A minimum is an eligibility floor, not a delivery guarantee. Volume depends on targeting, publisher fit, traffic type, schedule, budget, bid competitiveness and tracking readiness.
Ready to configure a measurable campaign?
Create an advertiser account to define the destination, billable event, tracking method, targeting and budget, or contact the team for setup guidance.